The Journey of a thousand miles begins with a single step

E-commerce Homepage UX Best Practices

In conclusion, putting money into an excellent user experience design for online stores is money well spent. But, if your website is easy to navigate, you’ll likely see an uptick in conversion rates and repeat visitors. If businesses in the e-commerce space put an emphasis on usability, they will see an increase in user satisfaction, consumer trust and loyalty, and revenue. Hence, effective eCommerce navigation UX is one of the crucial elements in improving the overall user experience. It is also equally important to think of the speed of your website, again both on desktop and mobile. It is said that visitors will leave a webpage if it takes more than 3 seconds to load.

  • Customers are more likely to feel safe and secure making purchases after navigating a website that is easy to use.
  • The company also provides comprehensive specifications for product filtration, which are satisfied with 59.9% of customers.
  • But as practice shows, with the right UX elements, your online store can visualize the customer journey and create a shopping experience as close to reality as possible.
  • Many buyers “look through” product photos carefully before making a decision.

The website’s pleasant user experience includes smart UX/UI design, quality content, and decent performance. Several years ago, Google found that each additional second of loading significantly increases the risk of bounce. According to a study from the Baymard Institute, 42% of users will attempt Getting Started as a Project Manager Learning Path LinkedIn Learning, formerly Lynda com to gauge the scale and size of a product from the product images. It’s a good idea to provide photos taken in real-life environment so that people can get better visuals of how they will interact with the products. Your first action should be the removal of all distractions from the checkout page.

eCommerce User Experience: How To Improve The UX Of Your Online Store

And the design is somehow going to be its face, outfit, and make-up. When the user arrives on the home page, greet them with timely content and specific calls to action (CTAs). A large banner image that corresponds to the current season or a specific event along with an appropriate CTA helps the user move to the next step in the shopping process. When creating CTAs, avoid generic phrases like “get started” that don’t clearly tell the user what’s coming next.

Customers are essential as individuals; provide them with the perfect service, and they will return to the websites where they feel comfortable. Displaying organized product variations is an important part of UX design. Making your products and their variations easier to find will help your customers choose exactly what they are looking for. It will increase sales to a degree and improve the eCommerce user experience. The basics won’t just cut it anymore, you must implement ecommerce ux best practices.

Smart Site Search

You can also add a few links below your graphic to suggest similar pages to the one that someone was trying to reach. That way, the user stays on your site instead of closing their browser. To keep users from getting frustrated with a 404, you can come up with a fun, creative way to tell users that their page isn’t available. They almost always mean that the page someone wanted doesn’t exist anymore. Implementing a good UX on your site requires a lot of thought, work, and testing. Generally, these are the three major qualities that you need your site to have to provide a good UX.

ecommerce ux

We considered all possible kinds of menus, their behavior, and pros/cons for mobile and desktop in the eCommerce navigation UX article. In practice, just a tiny proportion of eCommerce websites have implemented the bottom menu, even though most native apps have been using them for a long time. As page load time goes from 1 to 3 seconds, the probability of bounce increases by 32%. If it takes up to 6 seconds to load the page, the likelihood of abandoning the site increases by 106%. Keep an eye on your bounce rate because when too many people visit one page and leave it without taking any action, it can indicate issues on this page. The average bounce rate for eCommerce websites in 2022 was between 27% and 47%, depending on the region and device type.

Bonnie Plants’ product pages

These lists can help narrow the number of products that these buyers will need to look over when they’re eventually ready to make the final purchase. While personalization is a fantastic tool for invoking loyalty, a more recent trend that’s taking the world of ecommerce by storm is customization. Customization allows users to make their own selections about exactly what they want to see, or to set preferences for how you have organized and displayed the information on your ecommerce website. If they can’t find the search box or it doesn’t function as intended, these potential customers won’t find the information they’re after and will leave your site with a bad taste in their mouth. A number of issues can bog down your website and landing page, but two of the biggest culprits are scripts and images. An Adobe study showed that 39% of people will stop using a site if the images take too long to load.

  • While many shoppers have a specific item in mind for purchase, not all visitors are as certain.
  • Pop-ups, forms, and a smorgasbord of links may seem like you’re giving visitors more options but you’re really just slowing them down.
  • Navigation is the thing that does not require a reinventing of the wheel.
  • The two to three-second mark is a turning point where skyrocketing bounce rates.

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